IBM Launches New Service on Bluemix to Help Developers Easily Add Authentication into Apps

ARMONK, NY - 31 Mar 2017:
IBM (NYSE: IBM) today announced a new service on Bluemix, IBM's
developer platform, which allows developers who are not security
experts to easily build third-party security authentication into their
apps.
The new service, Bluemix App ID, allows users to login with existing
social media credentials, such as Facebook or Google, while saving the
developer the time and effort typically required to configure this
additional security layer. It also helps developers to manage data
around each specific person using their app, allowing them to more
easily build personalized experiences for users.
App owners typically want to increase app registrations and ongoing
usage by giving their user base a trustworthy security model, which
ideally doesn't force them to create new credentials. Enabling users
to access an app with online social credentials they are already
familiar with gives them a smoother experience, while minimizing
password fatigue.
Additionally, App ID gives developers the ability to store data around
each specific user, arming them with the intelligence needed to build
customized experiences for each app user. Developers can alter each
individual experience based on variety of factors, such as
preferences, previous app activity and social media sentiment. This
new service also supports engagement and data tracking for both
anonymous and authenticated users.
For example, if a user starts to use an app anonymously and later
decides to login with social media credentials, developers can merge
and continue to use data they previously stored around the anonymous
account.
As one of the largest security providers in the world, IBM deploys an
immune system-like approach to security with data analytics and Watson
for CyberSecurity. This helps companies to discover, manage and
remediate threats across the entire enterprise.
Bluemix has rapidly grown to become one of the largest open, public
cloud deployments in the world. Based in open standards, it features
more than 150 tools and services spanning categories of cognitive
intelligence, blockchain, security, Internet of Things, DevOps and
more.
To quickly create and run a sample of an app with Google and Facebook
authentication, go to the IBM Bluemix services catalog, and create an
App ID instance. To learn more, visit the App ID page in the Bluemix
catalog, or view this
video.
For more information on IBM Cloud, visit:
www.ibm.com/cloud.